Contact us for Strategy + Marketing + Innovation Program     

The Strategy + Marketing + Innovation program translates brand vision into strategic initiatives, and provides clear input to innovation managers so they know what the priorities are. In every company, marketing, strategy and innovation methods have to be aligned to yield the best results. this program is a powerful, time-effective and cost-effective way of bringing the future to you.

Offered in partnership with InnovationLabs, this in-depth program begins with gaining a better understanding of your customers' motivations and their future needs.

Next, we help you enlist the expertise of of bright, talented, and experienced outsiders to develop hundreds of ideas for the future of your business, covering a wide range of topics including overall positioning, product concepts, service models, branding insights, marketing perspectives, and staff recruiting, selection and training.

Finally, we prepare a concrete and comprehensive strategy and positioning statement that incorporates all the best ideas and insights, and help you set up and manage the innovation project teams that will implement your priority initiatives.

Who Should Attend: This program is ideal for government leaders, company executives, managers, project leads and others responsible for innovation program strategy, as well as R&D, business development, marketing, sales and customer satisfaction managers and executives.

Length: Several weeks

Key Topics:

• Understanding the World of the Future
• Understanding the Emerging Attitudes, Beliefs and Motivations of Key Customer Segments
• Leveraging Open Innovation and Crowdsourcing to Create New Ideas for Your Business
• Selecting and Synthesizing the Best Ideas in Line with Your Strategic Innovation Goals
• Preparing Innovation Project Teams to Implement the New Innovations

For more information on the Strategy + Marketing + Innovation program, please email us or call +971 4 319 7645.